Unless you have been living under a rock for the past while, you will have probably come across an ALS Ice Bucket Challenge or two. If you’re not familiar with the concept, basically people are nominated to have a bucket of ice water thrown over them, all in the name of charity.
The idea is that the person is filmed saying they accept the ALS Ice Bucket Challenge, and then go on to nomitate three people to do the challenge within 48 hours, before somebody does the honours and soaks them. The person taking the challenge then donates a minimum of £3 to the charity ALS, or if they are too scaredy to take on the challenge, they can opt to be ‘fined’ and donate at least £10 as a gesture of goodwill for not completing the challenge.
The charity in question, ALS, is a charity which promotes research into Amyotrophic Lateral Sclerosis disease, otherwise known as Motor Neurone Disease, or Lou Gehrig’s disease in the USA. The challenge has spread as a phenomenon across the globe with people from Australia to Europe getting involved. Celebrities have also taken part in this charitable challenge, with huge names like David Beckham, James McAvoy and even Britney Spears!
And now even stars of the online bingo world have gotten involved! Jackpot Joy’s very own star Tiki Monkey accepted and completed his challenge in August. He took up his challenge in the heart of Britain, at the Eros statue in London’s Piccadilly Circus. Tiki nominated two of Jackpot Joy’s chat hosts before having three buckets of water flung over him. The question on everyone’s lips however was: why didn’t he nominate the queen of Jackpot Jot herself, Barbara Windsor? That would be a sight worth seeing, which would definitely raise those funds!
It’s fantastic to see bingo sites getting involved with charities, especially in such unusual ways or by staying on top of current fundraising campaigns. Perhaps this might be a kick start to some more new and unusual fundraising methods in bingo land. Who knows, next year we could see some mascots like Hippo Bingo’s Hettie or Paddy Power’s Pooping Pigeon take part in the London Marathon!
Although the bingo industry has always been supportive towards charities, with some brands making a long lasting contribution to worthy causes. For instance Charity Bingo chooses a new charity each month, usually a smaller, less-known UK charity in need of funding. Then for the chosen month, they’ll donate £1 to the charity for every deposit of £20 or more made by players throughout the month. There’s also Pink Ribbon Bingo, which is a partnership between Breakthrough Breast Cancer and the Daily Mail, raising funds specifically for breast cancer research. Postcode Bingo, the sister site to The People’s Postcode Lottery also helps the Dogs Trust, with 10% of the site’s net gaming revenue going directly to the charity.
That is of course just a handful of sites which make contributions to charities based on percentages of deposits or revenues generated by players. There are loads more who help in this way along with many sites who choose to be charitable in unconventional ways or by taking part in one-off events like the ALS Ice Bucket Challenge.
It’s great to see the bingo industry giving back, and it will be interesting to see what challenges and campaigns will come next.
Related: Guess who’s the new face of Postcode Bingo. Click here!