There’s sad news in the world of online bingo as it has emerged that an established bingo brand is set to close down in September.
Fortunately site closures don’t happen too often in the bingo industry, but it is with regret that we have found out that Bingo Joy is set to close down its website on 11th September 2014,meaning players will have to find somewhere new to get their gaming and slot fix.
Bingo Joy is one of the longest running and one of the most established brands using the G2 Gtech software so it is sad to hear of their closure, though some say they are not surprised since the brand has never created a mobile-optimised site.
The news came via Heaven Affiliates, the brand responsible for marketing Bingo Joy. They sent an email to affiliates warning of the plans to cease offering any bingo or side games on the site.
However most people who play on the site are not aware of the closure at present, as nothing has been announced on the homepage, and the Bingo Joy blog page is no longer working. The site is also still allowing new players to register, which seems a bit dubious. Everything on the website is just functioning as normal, with regular and scheduled promotions and games taking place as usual.
The main concern obviously then falls on those with a Bingo Joy account as there has been no indication from the Bingo Joy team as to the next steps players should be taking. However if you do have an account with the site, there are a couple of things you could do now to limit any timewasting or money loss when the site does close down on 11th September.
Firstly, unless you are a prolific bingo player, it would be unwise to put any more money onto your account. Until the site closes, play any bonus funds you have before they’re gone forever. Obviously if you run out or don’t have many bonus bucks but still want to play then certainly do put another tenner or 2 in, but only if you intend to spend it all before the closure.
If, on the other hand you find yourself with a deal of funds in your bingo account that you have no intention to use, it’s advisable to contact customer support at your earliest convenience. They will then be able to advise on the best way to get your money back, probably withdrawing them to a secure e-wallet or bank account.
Bingo Joy is an unfortunate example of what can happen when bingo sites do not adapt or innovate. In a market where there are literally thousands of bingo sites to choose from, it’s important to offer the best service alongside something unique which will keep players interested. In a world where nearly everybody owns some sort of mobile device or tablet, it’s imperative that bingo brands offer some sort of mobile optimised site or app to keep up with all the other gaming on the go brands. Bingo Joy is both a sad loss and a prime example of how other bingo brands can learn and adapt from this.
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